Privacy Policy

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other payment mechanisms such as ApplePay and GooglePay, email address, and phone number. We refer to this information as “Order Information”.

We may also collect your email and password if you create an account on our Site or sign up for our email newsletters. We may use third-party email lists to send marketing to you.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information as well as other identifying information we may collect from you.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use your Device Information for advertising on social media platforms such as Instagram and Facebook.

We also use your Personal Information to ensure our Site is working as intended, to better understand how users access and use our Site s, both on an aggregated and individualized basis, to make improvements to our services, to develop new services, and for other research and analytical purposes.

Sharing Your Personal Information

We share your Personal Information with service providers that perform certain functions or provide certain services for us, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

If we are acquired by or merged with another company or entity, if substantially all of our assets are transferred to another company or entity, including as part of a bankruptcy proceeding, or are in negotiations for any of these types of transactions, we may transfer the Personal Information we have collected from you to the other company or entity.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Finally, we may share aggregate or de-identified information about users and their use of the Services with third parties and publicly for marketing, advertising, research or similar purposes.

Cookies

Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site. We may also use cookies for advertising purposes as noted in the next section.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will not be able to browse certain areas of the Site or use the Services.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

You may request access to the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We will use reasonable efforts to accommodate such requests to the extent required by law, provided that we may be required to retain personal information to comply with legal obligations, accounting requirements, or for other business purposes. We may request additional information to verify the identity of the requesting party before responding to a request.

Location of Information

Our Site is offered from North America and we will only fulfill orders in North America. We store any information we collect in North America. If you access the Site from outside North America, you agree to the transfer of your information to North America which may have less protections for your personal information than your jurisdiction of residence.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Third-Party Links

Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Any changes shall be effective upon posting to the Site.

Minors

The Site is not intended for or directed to individuals under the age of 13. If we collect Personal Information from a child we know to be under 13 we will delete that information.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@peeka.co or by mail using the details provided below:

Peeka & Co.
Attention: Privacy Compliance Officer
3 Benton Road
Toronto, ON, M6M 3G2
Canada

California Privacy Rights

Peeka & Co. is not yet subject to the California Consumer Privacy Act (CCPA), but will comply with requests under California’s Shine the Light Law (California Civil Code § 1798.83). Under that California residents who have provided personal information to Peeka & Co. may obtain information regarding Peeka & Co.’s disclosures, if any, of personal information to third parties for third-party direct marketing purposes. Requests must be submitted to the following email address: hello@peeka.co.

Within 30 days of receiving such a request, we will provide a California Privacy Disclosure, which will include a list of certain categories of personal information disclosed during the preceding calendar year to third parties for their direct marketing purposes, along with the names and addresses of the third parties. This request may be made no more than once per calendar year.