What is Peeka & Co.?
A values-driven brand for modern parenting. We offer a hand-picked selection of sustainably-made products safe for your little one, with supportive content and workshops to help you navigate parenthood!
Peeka & Co. was founded in 2022 by a team of parenting experts and brand builders with a goal of inspiring new parents, supporting families and helping to raise happy children. Our marketplace features carefully curated play essentials and gear for babies and kids, with an emphasis on natural, quality materials, designed by moms like you.
“Your values are important — and whether you believe it or not, you really do know what’s best for your family. We’ve tried to create what I wish I had — and hope Peeka & Co. becomes that safe space you’ve been looking for.”
Megan Sweeney, Co-Founder
How We Curate Brands
We’re intentional about our curation process. Every brand and product we carry is vetted by our Value Standards — creating a trusted space where you can shop for what you stand for.
There are eight high-standard criteria that qualify a brand to be Peeka & Co. approved — we call these our Value Standards. Whether you’re looking for a mom-owned brand or a brand with ethical practices — our Value Standards reflect your most important values.
Designed to take the guesswork out of parenting, Peeka & Co. sources and sells high-quality premium made baby and kids goods.
Each brand on our marketplace goes through a thoughtful vetting process. We only select brands we align with, brands we believe new parents will love.
Nurture Your Inbox
Your resource for development at every stage, featuring authentic stories by parents, expert-backed articles, parent-tested reviews, and answers to your questions about the latest trends.
Inclusive Experiences for New Parents
Inclusive experiences for new parents, to help you learn from experts so you can support your child as best as you can.