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Read The Nurture
We all want to be the best parents for our children. And in a world riddled with opinions and information, there’s often conflicting advice about what the best truly is. We do, however, find it important to raise our kids with intention and in alignment with their values. Peeka & Co. was created to reflect those values. The values you want to see your children incorporate into their lives, and pass on to generations to come.
We are a diverse, inclusive, and ethical marketplace. Our brands and play essentials are hand-selected and vetted with our Value Standards. They’re expert-backed, too. Sometimes, you need a credible source of information, sometimes you need an honest review from a real parent, and sometimes you simply need support. And you can find it all here.
A values-driven brand for modern parenting. We offer a hand-picked selection of sustainably-made products safe for your little one, with supportive content and workshops to help you navigate parenthood!
Peeka & Co. was founded in 2022 by a team of parenting experts and brand builders with a goal of inspiring new parents, supporting families and helping to raise happy children. Our marketplace features carefully curated play essentials and gear for babies and kids, with an emphasis on natural, quality materials, designed by moms like you.
We’re intentional about our curation process. Every brand and product we carry is vetted by our Value Standards — creating a trusted space where you can shop for what you stand for.
There are eight high-standard criteria that qualify a brand to be Peeka & Co. approved — we call these our Value Standards. Whether you’re looking for a mom-owned brand or a brand with ethical practices — our Value Standards reflect your most important values.
Designed to take the guesswork out of parenting, Peeka & Co. sources and sells high-quality premium made baby and kids goods.
Each brand on our marketplace goes through a thoughtful vetting process. We only select brands we align with, brands we believe new parents will love.
The Peeka & Co. Value Standards are a set of high-standard criteria that qualify a brand to be Peeka & Co. approved. Whether you’re looking for a mom-owned brand or a brand with ethical practices — our Value Standards reflect your family, so you can shop with integrity.
Alongside many of our brands, we have a social mission to foster our community and build support for parents. When you shop at Peeka & Co., you give life to our partnerships with organizations that provide care, resources and support systems for mothers.
Your resource for development at every stage, featuring authentic stories by parents, expert-backed articles, parent-tested reviews, and answers to your questions about the latest trends.
Inclusive experiences for new parents, to help you learn from experts so you can support your child as best as you can.
