Peeka & Co.

Our Website is Launching Soon! Here's a Sneak Peek

Posted by Anneliese Lawton

The countdown is on! We’re just weeks away from the official launch of Peeka & Co. While there are endless items to shop and explore we also have a ton of other goodies for parents and caregivers to dig into. We’re all about celebrating milestones over here and we recently finished our website. Before it goes live we want to give you all a sneak peek into a few of the sections you'll be able to explore once we launch. 


Welcome to the Peeka & Co. website! We’re a modern marketplace featuring values-driven play essentials, expert-led workshops, and blogs for parents. On our homepage you’ll find a little bit of everything: new & trending play essentials, our most recent blogs (on everything from parent wellness, product round-ups, activities & DIYs, just to name a few), featured collections, the option to shop by our Value Standards, and quick highlight of recent workshops. Our navigation menu is where you can really get down to the nitty gritty of our content – shop by gear, age, brand, value, gifts, collections, and explore what’s new & trending in our drop-down menu. 

Woman sitting with a laptop open to the Peeka & Co. Value Standards page

There are other marketplaces where you can buy toys, but there is no other marketplace that has been created to serve modern families and their parenting values. This is what sets us apart from the rest (not to mention our expert-backed workshops and blogs to support you every step of the way). 

At the core of who we are is our Value Standards, a set of high-standard criteria that qualify a brand to be Peeka & Co. approved. Our vetting process involves asking our brand partners the right questions so you can feel confident in the products you bring into your home.

Shop by our values: Mom-Owned, BIPOC-Owned, Giveback, Clean Ingredients, Made in North America, Ethical Production, Child Development, Expert Recommended 

Laptop open to the Peeka & Co. Our Story page sitting on a take with a couch in the background and decor items surrounding

Who is Peeka & Co.? You’ll discover everything about us here. This section of our website is a space for you to get to know us on a deeper level – to understand why we created Peeka & Co., how we selected our Value Standards, and why they play such an important role in our marketplace. We have a mission to foster community and build support for parents and Our Story page shows you how we give back. It also outlines how we curate our brands. 


Be sure to sign up to our exclusive waitlist to be the first to experience our marketplace when we open our doors!

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